This article is mostly the author's own thoughts and guesses. Due to the length of the article, it is divided into three parts: upper, middle and lower: "Part 1: Douyin's 3 Loops to Retain Users" interprets Douyin's existing model, and Fax List uses the AARRR model to summarize Douyin's magic of attracting users; "Part II: Douyin Commercialization and Its Trends" boldly speculates on future trends based on Douyin's existing business model; Douyin seems to Fax List have "magic", attracting users step by step to the "Garden of Eden" built by themselves and "living happily". This magic is inseparable from solid product, operation, and marketing basic skills.
Here, with the help of the AARRR model, we try to analyze the mystery behind Douyin's "magic" through "3 loops". Douyin uses Fax List three loops: "user loopback", "content loopback", and "user-content loopback" to lock users firmly, and use the retained users for commercial realization and acquisition of new users. Douyin continuously conducts users' "acquisition-activation-retention-re-acquisition" through "user loopback" to form its own user pool - user acquisition through relationship chain diversion, cross-industry cooperation, ASO, etc.;
And then use excellent The product experience guides and activates users, allowing users to quickly experience the Fax List value of the product; then retain users through personalized high-quality content recommendations to form their own user pool; finally, users Fax List in the user pool recommend high-quality content to friends to help Douyin Acquire new users and form user loopbacks.