COVID-19 has become a global event impacting public health as well as the economy. These are uncertain times and we don't have all Photo Background Removing the answers, but what we do know now is that small businesses have felt sudden changes in their campaign performance due to this global pandemic. We've seen that world events often impact PPC performance, and COVID-19 is no exception. As companies change their business, people are staying home more and the world is responding in real time to a pandemic. They turn to online research Photo Background Removing and news for answers to their questions and solutions to their new needs. For some advertisers, these new internet users drive new audiences to find their way to advertisers' sites, and some become new customers.
For others, the results are not as good and the strategies will have to change. At WordStream, we're looking to tens of thousands of advertisers to understand the impact of COVID-19 on PPC advertising. In this article, we'll take a look at several Photo Background Removing industries that have noticed serious changes in their Google Ads accounts over the past few days and weeks as COVID-19 has spread and disrupted normal life and activities. In the United States, Google searches have changed, but have remained largely constant. But over the past week, we've Photo Background Removing noticed that Google's Search Network ad impressions are starting to decline slightly, 7% below average. This isn't uncommon, especially during holiday weeks, but it certainly wasn't anticipated by many advertisers.
Google Ads click slowdown chart What is rare is the way researchers behave. As they flock to the SERP, we see that people may be looking for Photo Background Removing something completely different and therefore the clicks aren't worth your PPC ad spend. Others hesitate more to convert today. Since COVID-19 became an epidemic in the United States three weeks ago, we've seen conversion rates drop an average of 21%. Google Ads Conversion Rate Charts Of course, each industry sees different performance with Google Ads. It is therefore Photo Background Removing imperative that we take a closer look. Want more advice? Watch Mark's on-demand webinar today! Here are seven industries seeing increased volume, seven with mixed performance, and seven industries most affected.