Persona & goals, says Michele Linn. Click To TweetHere are some other things to consider: Does everyone on the team have the Job Function Email List same understanding of strategy? Ask your fellow team members the Job Function Email List three questions above and see how consistently everyone communicates strategy. Post simple answers to three questions on the walls of each team member (or close).
You want team members to internalize the answer. I can't stress this enough: If you don't stick to your audience and your mission. Job Function Email List with a focus on your goals - you will fail. Unlike your plan, your strategy is relatively unchanged and will not change often. Job Function Email List HAND-SELECTED RELATED CONTENT: A Roadmap to Success: An Essential Content Marketing StrategyThen came the editorial plan.
The item you publish and communicate needs to support the three main items in your strategy. Every. Single. Object. Job Function Email List And that's where your editorial plan comes in. Your editorial plan is tactical and detailed. It describes what you will do and who will do it. Job Function Email List If you have a big idea nailed down and are struggling with execution, chances are you need to spend some time with your editorial plan.