Homepage Articles SEO Uncover opportunities to drive your web and mobile app optimization strategy Uncover opportunities to drive your web and mobile app optimization strategy Posted: 2020-11-18 Web strategy and mobile applications With the steady rise of mobile search, SEO practitioners today need to think about how to optimize both their websites and apps for mobile search visibility. Google's mobile-friendly algorithm update, released in April 2015, boosted Shadow Making mobile search results on pages with a good mobile user experience. In this sense, Google has sought to increase the visibility of app content in mobile search results through app indexing. It is therefore essential to have a strategic approach to our mobile optimization efforts, both on our websites and our applications. Now more mature web and mobile app optimization tools make this analysis possible and simple. For Shadow Making example, some of the tools I use (which I will talk about in this article) are: For inter-web mobile competitive analysis : SimilarWeb. For mobile app analytics : Mobile Action.
SearchMan, SensorTower, and AppTweak. For mobile web search analytics: SEMrush , SISTRIX, OnPage.org, SEOmonitor and URL Profiler. Use the tools above (or your preferred alternatives) to answer the following questions related to mobile Shadow Making web and app research - it will help you identify more Shadow Making opportunities and potential, as well as build a marketing strategy. effective optimization: 1. Who are the major web and mobile app competitors in your industry? Let's start with the basics by identifying your competitors in mobile web and app search visibility. Are your competitors the same for mobile web and apps? Are they the same as your desktop search competitors? To identify your Shadow Making mobile web competitors, you can use SEMrush or SISTRIX. Both have a Competitors" report that includes a Mobile" or "Smartphone Data segment: Mobile Web Search Competitors Top: SEMrush Bottom: SISTRIX Something similar can be done to identify your top mobile app competitors with SearchMan and Mobile Action.
With their respective Like Competitors and “Competitor Insights reports: Mobile app competitors Top: SearchMan / Bottom: Mobile Action 2. How does your overall mobile traffic performance compare to your competitors?Which of your top performing and highest Shadow Making priority pages are still not mobile-ready or mobile-optimized? Once you have the keywords you need to target for your mobile optimization efforts, identify the pages you need to optimize for them and determine if they are already mobile-friendly or not. You can automate this by aggregating relevant or already Shadow Making ranked URLs for the keywords you want to target and importing them into URL Profiler. From here, you can easily check if they pass Google's Mobile Friendly validation and their score by integrating Google's API.