2K23 features a large open-world web portal called The City that lets players explore the city, complete quests, shop in stores and train NBA 2K MT. Rather than talking about the latest features in the game but, players have posted on social media to discuss their experience of 2K's most bizarre advertisement position within NBA 2K23, a cameo of insurance Mascot Jake of State Farm.
The NBA 2K series is known for letting fans create their own basketball stars using MyCareer mode. They start at the bottom of the ladder as amateurs, and lets them make their progress to the top of the NBA by fulfilling missions and solving quests.
Returning in NBA 2K23 in MyCareer mode. It allows players to discover an online portal where they can carry their unique character on a basketball adventure through an open-world city , and eventually be the next NBA superstar.
As part of the journey players are also able to browse stores and modify their characters, which like every other NBA 2K title is riddled with microtransactions. As the most desirable cosmetics can only be purchased.
As reported by Kotaku The players have begun to find an in-game commercial in the form of State Farm insurance Buy NBA 2K23 MT Coins. NBA 2K23's storefront in The City has received an completely new area dedicated to State Farm and one particular quest in MyCareer involves the player being asked to speak to the company's mascot, Jake.