Can you still take the company out of trouble? At the same time, the company's performance also suffered a lot, because our competitors Tunisia Phone Number List Tudor and Youkan made a smarter decision: they did not choose to gamble on the Olympics, but completed 40 million and 40 million yuan respectively in the first half of Tunisia Phone Number List 2008. $60 million in financing. When we were still at war with PPS, Youkan Tudor was quickly surpassing us for a simple reason: First of all, their financial reserves are relatively abundant; Second, they go beyond technical means to solve problems for consumers. Whether you can find out who your competitors are today is very important. We tend to think that our peers are our competitors, but they are not.
Especially if you are doing 2C to provide services, consumers choose who is a bigger threat . We didn't realize it at the time, and we Tunisia Phone Number List continued to burn money and fight wars there, and we faced more severe challenges one after another. What is the challenge? Fund reserves are getting smaller and smaller, and the hope of financing is getting slimmer. After the failure of external financing, we will try Tunisia Phone Number List internal financing, hoping that existing investors will invest in us. edge of death At that time, the investors put forward a request to us, can the company break even as soon as possible? When I heard this request, I was shocked. It was not what the board of directors said half a year ago. Who can grow the fastest.
At that time, our monthly revenue was more than 1 million, and our monthly consumption was 6 million or 7 million. After receiving Tunisia Phone Number List the request from the board, my first reaction was to give it a try and definitely control the cost. Everyone is thinking about how to reduce costs, cutting marketing expenses and promotion expenses, and it has improved, but it has not had much effect. Later, we did personnel cost control. At that time, personnel costs accounted for more than 2/3, and the company had almost Tunisia Phone Number List 250 people. We carried out performance elimination. At the end of November, we did an early performance appraisal and performance elimination. The cost dropped by 1 million, but it was still far from the break-even point.