Uber Eats plans to launch a $20 million Coinbase User List restaurant relief program as part of a campaign that begins with its first-ever Super Bowl commercial. The food-delivery service, which is owned by ride-hailing pioneer Uber Technologies, is urging people to support local restaurants by waiving fees Feb. 3-7, per an Coinbase User List announcement shared with Marketing Dive. The Uber Eats relief package includes $4.5 million in small grants to local restaurants, which the company classifies as having fewer than five locations, in major U.S. cities. The Uber Eats app will show a donation button.
Giving customers a way to pledge Coinbase User List additional financial support to local restaurants. Uber Eats will match the donations, and offer other programs to help local eateries. Uber Eats is among the group of first-time Super Bowl advertisers whose sales jumped during the pandemic, including rival delivery service Coinbase User List Door Dash, burrito chain Chipotle Mexican Grille, lawn and garden care company Scotts Miracle-Gro and freelancer marketplace Fiverr. The Uber Eats commercial reunites comedians Mike Myers and Dana Carvey in their roles as Wayne and Garth from the .
Wayne’s World” films and “Saturday Night Live” sketches. Uber Eats will make its first appearance as a Super Bowl advertiser with a nostalgia-themed commercial that also marks the launch of a broader campaign to help ailing local Coinbase User List restaurants. The reunion of Mike Myers and Dana Carvery in their “Wayne’s World” characters is likely to strike a chord with viewers who remember the duo from the 1980s and 1990s. The nostalgic twist is reminiscent of Jeep’s commercial last year that featured comedian Bill Murray reprising his role from “Groundhog Day,” which received high marks from viewers in a USA Today survey.