This mechanism causes the user’s inner ws number list threshold to be stimulated higher and higher. If brands and KOLs want to attract more people, they need to continue to innovate and shoot more videos that touch the pain points. Only by catering ws number list to users’ preferences can they be favored.
From this point of view, the later the short video enters ws number list the game, the harder it is to do. In the past few years, Internet celebrities can gain millions of fans by shooting garage disco videos at will; now brands rely solely on content to win . Obviously, making short videos on the platform is an infinite game. Many small and medium-sized brands invest day and night, but they become chess pieces and cannot dominate their ws number list destiny; in the end, the ROI obviously does not match and the platform is valued. If so, is it necessary to invest in short videos? certainly.
I think it is necessary to clearly recognize the ws number list relationship between the platform content media between brands and users ; then find a suitable entry point , get rid of the single point of account thinking ; adopt the user co-creation ws number list method , in order to effectively achieve the content compound interest effect .